Nestle Milkmaid Fish & Bird collection

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In 1969 Nestle Milkmaid condensed milk launched a collectible campaign for their label collection of Malaysian fishes and birds as a sales tactic but quite effective that we, at just ages 6 and 8 got quite obsessed with it at our Bedok kampong house. Our mother would help with the purchase of these tins from Ah Yam's shop and we would remove the labels, reverse them to find a picture of either a bird or fish, cut and paste them onto the provided picture book! A total of 20 fish or bird pictures to collect. Did not get them all but quite a lot still! All in all it was quite an educational experience too.








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